The Spectacles glasses were by then open just from fly up sweet machines in US urban locales.
The rollout precedes Snap’s first offer of stock on the share trading system.
One industry ace said the move would help supervise vitality for the affiliation, which could be “important” for its IPO.
“The way they sold them regardless was an unfathomable procedure for making a buzz around something else, particularly among the pulled in Snapchat social event of observers,” said Ben Wood, of the CCS Insight consultancy.
“The disposition related with Spectacles made them more unmistakable than if they had starting late been set available to be purchased on a site.
“By the by, it has in like way given them chance to construct volume and refine the thing, before driving a more imperative allotment online with more affirmation.”
Mr Wood said the thing was a touch of Snap’s swing to connect past being an exhorting application affiliation.
It is facing exceptional dispute from Facebook, which has duplicated some key Snapchat fuses into its Instagram and Messenger applications.
“On the off chance that the Spectacles are convincing, it will help position Snap as a camera affiliation, which is a key spine of their business,” said Mr Wood.
“They’re seen as a fun thing, which reverberates that Snap is trying to offer an alternative that is other than what’s depended upon to Facebook. It adds organized qualities to its business.”
Snap is hunting down a valuation of up to $22bn (£17.5bn), in spite of making episodes.