Netflix reported perplexing supporter headway on Monday, sending its stock spiraling dropping in nightfall exchanging.

The gushing affiliation reported that it got a net of 1.7 million supporters in its second quarter this year. That number truly missed its assessment of 2.5 million.

The affiliation in the blink of an eye has 83.1 million endorsers around the world.

The miss accomplished the affiliation’s stock to plunge as much as 15%.

“We are developing, yet not as quick as we may require or have been,” the affiliation said in its letter to shareholders Monday. “Bothering a vital business region can be brutal, however the open portal ahead is as significant as ever and we keep improving each bit of our business.”

The miss is in every way fundamentally because of pale change in the U.S. which missed even the affiliation’s traditionalist examinations. It comparatively missed its examinations for comprehensive progression.

Netflix said that augmentations of endorsers were “on target,” however that its “beat rate” – or loss of supporters – “ticked up reasonably and startlingly.”

In its letter to cash related specialists, Netflix (NFLX, Tech30) put a touch of the issue on reports including the start of its utilization of a $2 regard move for tried and true supporters, who had been grandfathered into a $7.99 cost.

“We think a few people saw the news as a drawing nearer new cost increment as opposed to the satisfaction of two years of grandfathering,” the affiliation said. “While un-grandfathering and related media augmentation may facilitate close term enrollment change, we accept that un-grandfathering will give us more wage to place resources into our substance to fulfill individuals, along these lines driving entire arrangement headway.”

Taking after the report, Reed Hastings, CEO of Netflix, went on certification about entire arrangement progression paying little mind to Monday’s miss.

“Individuals couldn’t nurture cost builds, we comprehend that. It’s a critical stage for us to move past,” Hastings said amidst a telephone call. “With the expanded pay we’re keeping setting resources into better and better substance, so what makes us feel uncommonly solid and positive about the entire arrangement and this is a transient wonder.”

The change in supporters was besides down out and out from a year earlier, when the affiliation consolidated a net 3.2 million endorsers in the second quarter.